There’s no denying that small businesses today have big advantages, perhaps the greatest being the ability to strike a balance between competitiveness and cost-efficiency using mobility. Unlike many large organizations bound by legacy hardware, smaller companies are agile enough to avoid the cost and complexity of system integration by leveraging personal mobile phones for practically any business task or workflow. In fact, over 80 percent of U.S. small business owners use their personal mobile phone on a daily basis for everything from accounting to inventory management to advertising, with over 35 percent leveraging their device up to five times a day.
If research has shown us anything, it’s that mobility isn’t just a nice-to- have for small businesses…it’s their lifeblood.
The Challenge for Mobile-minded Small Businesses
It’s clear that mobility is key for smaller organizations, especially for home-based businesses and start-ups. There’s just one problem: with the goal of long-term growth, many of these business owners come to realize that, at some point, their personal mobile phone number is impractical for sustaining operations and customer communications.
As these brands inevitably grow, they will not only require a dedicated business number, but the functionality of a comprehensive business phone system. They may need to begin holding weekly conference calls with partners, for example, or add local numbers to support new team members. As their company matures, so too must their communications strategy.
Confined by limited time, funds and technical expertise, however, it can be exceedingly difficult for smaller brands to implement such a phone system to support this next-level communications environment. Unlike their larger counterparts, small businesses don’t have the luxury of a flexible budget or robust IT team. In some cases, small business owners can’t afford more than a handful of employees (if any at all).
At the same time, there are countless small business owners who prefer using personal mobile phones over a traditional phone system. Consider Varsity Tutors: the virtual tutoring company operates across 18 cities with 70 employees who only use iPhones. With smartphone capabilities and networking speeds sophisticating by the minute (pilot 5G networks are expected to be available by the end of this year), it’s understandable why a small business would prefer to be mobile-based.
In the end, there’s a clear gap between what many small business owners have in terms of mobile functionality and what they need for success.
Redefining Small Business Communications with a Mobile Phone System App
So, what do small business owners need? The answer is simple: a fully-loaded business phone system, conveniently and securely available on a mobile device. In other words, a mobile phone system app that places the power of an advanced business phone system in small business owners’ hands. They’ll get the advanced functionality they need (i.e. call recording, virtual assistant, cloud-based voicemail) without the need for hardware, software or a capital expense.
In today’s app-centric world where 85 percent of cellphone time is spent using mobile apps, a mobile phone system app is perfect for small business owners and entrepreneurs to seamlessly enhance communications and collaboration. In fact, research shows that nearly half of small business owners already use mobile apps for business between two to three times a day.
The way we see it, next-generation business will be conducted right at small business owners’ fingertips: all phone features on all of their mobile devices, all of the time. This level of mobility is a necessity that shouldn’t be so complicated or costly.