As business leaders and founders become more savvy with mobile applications to run their organizations, they are plagued with questions on how to think “mobile first” in the new digital era. While mobile first is a concept that is traditionally applied to development, it’s also worth considering the impact of creating a mobile first mentality within your overall business communications.
WHAT DOES IT MEAN TO BE MOBILE FIRST?
In web and app development, mobile first is a concept that developing for mobile devices such as phones and tablets will take priority in the future over desktop development. This is because a growing demographic is utilizing mobile devices before they use their desktop ones, and it’s a trend that isn’t slowing down.
Moreover, this means it’s critical for business leaders to adopt a mobile first mentality in their internal business operations as well, including their communications.
How can we create mobile first company communications?
CONSIDER THE CUSTOMER EXPERIENCE
Similar to mapping out the user experience of a development project, consider how your customers or clients interact with your team on a daily basis.
A healthy customer success strategy will include a heavy emphasis on the end customer’s experience. Customers and clients need quick responses, flexible communication enabled by the choice of calling or texting, and multiple points of contact including social media, email and phone.
With the help of a virtual assistant or automated responses, your company can streamline customer requests and allow your team to focus on bigger tasks at hand.
CREATE AN INTERNAL CULTURE OF MOBILE FIRST MENTALITY
This one is a bit more nuanced and different for every organization, but the core concept is to create a culture that is bottom-up mobile first mentality, rather than direction coming from the top down.
At Vocaly, we discuss a few ways that founders and business leaders can create a mobile first culture. As mentioned in the previous paragraphs, it’s very important to think like your customer. In 2015, the New York Times barred employees temporarily from accessing their site from any other way except mobile. This effort forced employees to consider the mobile experience prior to creating content.
In addition, it’s worth looking at your overall business strategy for the year and integrating mobile-first communications and actions into it.
USE THE RIGHT TOOLS
When it comes down to it, mobile first is a culture mindset, but it also requires a specific set of skills and tools to get the job done.
Having things like the right CRM in place, a proper business mobile phone system, and multiple channels for customer interaction like social media are all things that build a mobile first mentality and help your team execute accordingly.
For more information on creating a mobile first business, reach out to us at Vocaly.