For any home or small business, marketing can be a make or break function. However, marketing your home or small business can be a time-consuming task. You can ignore marketing! It is a necessary part of all businesses, small or large. In fact, the companies that solve the riddle are the ones that eat your lunch. So, how does a home or small business with limited resources such as; time, money and knowhow compete?
There are many resources out there that can help you win when it comes to marketing, you just have to know who they are and how to find them. In this article, I am going to give you five cheats for marketing your company. Some are free, and some cost a little bit of money, but you have to decide what is worth more, your time or your money. Either way, marketing is something you must do to compete.
#1 Having an excellent website with great SEO
Having a nice looking website is another must have but having a beautiful site aren’t enough in today’s world. You need to have a website that has on-page SEO and is mobile friendly. If you miss either of these items, Google will certainly penalize your site and your site will not rank well, organically. Sure there are many do-it-yourself website builders on the Internet, but they require your time, a bit of know-how and a creative eye.
The best way to get around this problem is to let the professionals handle it. Someone that can build you a beautiful looking website, that has great on page SEO and is mobile friendly. Sure it will cost you a little money but not as much as you think. Knowing where to look is all you need.
Take a look at Trybe Labs. Trybe Labs is a rare breed of technical geeks with the right business mind for both business model design, strategy, and marketing. They can turn around a website for you in less than a week, designed for on-page SEO and mobile phones. They can help you create a site that will help you to rank high with Google’s algorithm.
#2 Building Landing Pages for all your Advertising
So what is a landing page anyway? A landing page is any web page that a visitor can arrive at or “land” on when they click on one of your advertising vehicles like; Google PCP, banner ad or blog post. When discussing landing pages within the realm of marketing and advertising, it’s more common to refer to a landing page as being a standalone web page distinct from your main website designed for a single focused objective.
Again, Google will give your site more credibility if you use landing pages on the backend of advertising rather than sending users to your home page or another page on your website. How does one build a landing page? The answer is simple; you don’t. Unbounce is a company that does it for you. Well, they don’t do it for you, they give you the tools to do it yourself. If you don’t want to do it yourself, then you can use Trybe Labs to help you. Unbounce can help you quickly build custom landing pages for any campaign, and use overlays to increase conversions on all your web pages.
#3 Writing Great Content
I know what you are thinking, I don’t have the time to write content, or I’m not a writer. I said the same thing, but it is a MUST do activity if you want to rank high organically with Google. I would recommend that you start writing yourself to establish yourself as an industry guru, but I understand if you don’t want to do so.
The answer to this problems is, you guessed it, find someone to do it for you. I would recommend using Allison Boccamazzo. Allison has been writing for years and is a very talented writer. All you need to do is give her a few topics and let her do the rest. Allison will write your copy with specified keywords to help you build your off-page SEO, allowing you to rank higher organically. It’s time to show your company is an industry guru.
#4 Virtual Mobile Phone System
You’re most likely think what does a phone system have to do with marketing, I did too. Having a virtual mobile phone system can benefit all home and small business in three ways;
Having an individual number for each piece of advertising greatly helps you track your advertising dollars by letting you see what is working and what is not working. Being able to track your advertising dollars by source or by area will help you spend your dollars more wisely.
Having an auto attendant or virtual assistant that answers all your calls allows you to place ads or specials for incoming callers to hear. Place advertisements on the main menu or in each sub menu, alerting your customers to your offers.
Sending out your website or landing page URLs to every missed call, pointing your callers to your newly build landing pages, presenting them with interesting content about your company, advertising or specials you may be running.
A great company that allows you to do all three of these items is Vocaly. Vocaly is a very inexpensive service that will not only help you with your home based or small business advertising it will also help you streamline and manage your business communications. At only $20.00 per team member, you can add an unlimited number of phone menus, telephone numbers, and auto text message replies. They also offer a free 14-day trial to try their services.
#5 Social Media
We all know about social media and most of us use it in our personal lives as well as our businesses but keeping up with it can be a time-consuming task. If you are following these five marketing cheats, then you are already producing content, so you may as well put that content to work. Social media is a great way to publish your freshly written content.
By far, the most time-consuming when it comes to managing your social media is scheduling posts across multiple platforms. Publishing your new content or finding interesting articles centered around your industry can be quite daunting unless you use Hootsuite. Hootsuite is social media management, simplified.
Build on the power of social media with their full range of social media marketing and management solutions for free. That’s right, for free. You can engage with people across all of your social media platforms through one dashboard. Easily automate your social media content publishing to maintain your presence without tying up your precious time.
Measure and share the effectiveness of your social media content and campaigns with their analytics and grow your online fans to generate new leads. They even offer a service called Hootsuite Suggestions that will help you identify content to share increasing your online presence.
As a home-based business or small business, your time is valuable, arguably your most valuable resource. Taking some time to implement these five marketing cheats can make a difference to your online presence and bottom lines. If you have any questions, please don’t hesitate to leave a comment and I will be more than happy to help you.